The Rise of .AI Domains: Is It Too Late?

The .ai extension, originally assigned to Anguilla, has become the digital gold standard for artificial intelligence companies. But with prices skyrocketing and premium names vanishing, is there still opportunity for the average creator?

The Gold Rush

In 2023 alone, registrations for .ai domains jumped by over 150%. It's not just tech giants; indie developers and newsletters are jumping on the bandwagon. The perceived authority of an .ai domain in the tech space is currently unmatched.

Pricing Realities

Unlike .coms which renew for ~$10-15, .ai domains typically carry a ~$60-80 annual tag. Auctions for dictionary words ending in .ai are reaching six figures. However, creative two-word combinations are still readily available and affordable.

If you're building in the AI space, the investment is likely worth it for the branding signal alone. If you're running a bakery? Stick to .com.