Personal Brand vs. Business Name

The age-old dilemma: @JohnDoe or @DoeDesignCo? The answer depends on your exit strategy.

Personal Brand (@Name)

Pros: Flexible (you can change careers), builds trust, unique to you.
Cons: Hard to sell the business later, hard to scale beyond yourself.

Business Name (@Brand)

Pros: Sellable asset, looks bigger than one person, clear value proposition.
Cons: Harder to build initial trust, stuck in one niche.

Recommendation: Secure both if you can. Build the one that aligns with your 5-year goal.