TikTok's algorithm has shifted from pure watch-time to "search value" and "shareability".
If you're starting a fresh account, the first 5 videos are crucial. They categorize your account. Don't post random content. Niche down immediately.
Key Metrics to Watch
- Saves: Indicates high value/reference material.
- Shares: Indicates relatability or "news" value.
- Search Keywords: Put text on screen and in captions to be found in search.
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