The TikTok Algorithm in 2024

TikTok's algorithm has shifted from pure watch-time to "search value" and "shareability".

If you're starting a fresh account, the first 5 videos are crucial. They categorize your account. Don't post random content. Niche down immediately.

Key Metrics to Watch

• Saves: Indicates high value/reference material.
• Shares: Indicates relatability or "news" value.
• Search Keywords: Put text on screen and in captions to be found in search.