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BrandingMar 15, 20245 min read

How to Choose a Username That Lasts Forever

How to Choose a Username That Lasts Forever
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Choosing a username is like choosing a tattoo—except you can change it, but it’s really painful and confusing for everyone who knows you. In the digital age, your handle is your first impression, your business card, and your brand all rolled into one.

1. The "Radio Test"

If you said your username on the radio, would people know how to spell it? "CoolGuy88" passes. "xX_K00lGuy_Xx" fails miserably. Simplicity is the ultimate sophistication. Avoid underscores, excessive numbers, and phonetic spellings that require an explanation.

2. Future-Proofing

Avoid tying your handle to a specific game, year, or temporary interest. "FortniteSteve2020" ages poorly. "SteveDesigns" or simply "SteveLastname" can evolve with your career. Think about where you want to be in 5 years, not just what you're doing today.

3. Consistency is Key

This is where tools like 360username come in handy. Before you commit to a name on Instagram, check if it's free on TikTok, X (Twitter), and as a .com domain. Fragmented identities dilute your brand authority.

"Your personal brand is what people say about you when you leave the room." - Jeff Bezos

Take the time to brainstorm. Write down 50 ideas. Sleep on them. The right name will feel natural, available, and distinctly you.

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